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Regarding Catherine's awesome post, HowToGetParentBuyIn: It's just occurred to me that for two years now, since our school started using Everyday Math, little math pamphlets about the Everyday Math units have been coming home on Xerox copy paper, like everything else coming from the school. And come to think of it, there are always little helpful hints for parents on how to do the homework. I should have realized I was being public relationed. The school never sent home little parent hints on how to help with Saxon homework. So that's three points of reference: Trailblazers and Everyday Math are actively trying to manage their relationships with parents. Saxon is not. My question is: why would school districts turn themselves inside out to adopt these programs, when the publishers acknowledge that they are potentially putting themselves at odds with parents? What's in it for them? I have my theory about why reform math programs roll through the educational world. More to come: stay tuned.
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In your next life you are coming back as a Titling Expert for Hollywood! You are amazing. So far we have: Reactive Teaching Format Shock (oops----I wrote 'format shot' originally) and now: Being Public Relationed! You're amazing! -- CatherineJohnson - 05 Jun 2005
Well, I am waiting with baited (bated?) breath for your theory. I ask myself this exact same question CONSTANTLY. When the curriculum you're buying explicitly says, in so many words, 'Parents will loathe this curriculum'---------WHY? __Why go out and deliberatly invest in a curriculum you know, because the publisher itself has told you, parents will despise? -- CatherineJohnson - 05 Jun 2005
Just so there will be a reference on this page, I actually posted about my theory -- (but after you posted this comment, which I guess I missed) -- in WhyMathReformHappens. -- CarolynJohnston - 13 Jun 2005